An absolute must-know below for anyone building a business. It is key that the information aligns with the brand, service, and its identity!

The longer someone stays on your page, the more likely platforms like Google, Instagram, and others are to send more traffic your way.

Think of your business as a flow of water. You want these platforms to let the water flow toward you, which means drawing water from the pipeline. Here’s how it works: once someone searches for a product or service you offer or that your competitors offer, the platform directs them to your business.

When you pay for ads, it automatically places you there. ( Short term soluton to a long term problem )

If you want to grow your platform, you need content and engagement that align with what the customer wants. When they find you and interact with you—via chat or other means—the platform recognizes that its effort was successful.

As a result, it sends more water—more customers—your way!

Higher engagement and longer time on your page are essential for building a strong brand pipeline.

Does your product or service meet these criteria? Is this just for your main service or for all your services?