The percentage of organic traffic a website receives depends on various factors, such as the industry, audience, and the website’s search engine optimization (SEO) efforts. However, on average, organic traffic accounts for about 53% of website traffic, in most cases we see between 50 and 80 percent for brick and mortar businesses.

This means that more than half of the website’s visitors come from search engine results pages (SERPs) and other organic sources, such as backlinks and social media. It’s essential to keep in mind that this percentage can vary significantly depending on the specific website and industry.

In the image below we can see that 80% or more traffic < Footfall comes from organic search results.