Have you ever considered running ads which can appear on different places across the web depending on how you target your ads, to whom you choose to show them, and the types of ads you create.
These type of Ads appear on Google when people look for the product or service you offer. When you create your ad, you’ll choose a set of keywords, the words or phrases that will trigger your ad to show. Then, when people search using the words or phrases you picked, your text ads can appear alongside or above search results.
Benefits of online advertising and Google Ads
Online advertising allows you to show your ads to the people who are likely to be interested in your products and services, while filtering out people who aren’t. And you can track whether those people clicked your ads.
Google Ads allows you to take advantage of the benefits of online advertising: show your ads to the ryt people, in the ryt place, and at the right time. Google Ads offers several benefits, but here are the key ones:
1. Target your ads
Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.
Google Ads offers different ways of targeting, the choices that you have with online ads that can make your marketing campaigns even more targeted:
Keywords: Words or phrases relevant to your products and service, which are used to show your ads when customers search for those terms or visit relevant websites.
Ad location: Show your ads on Google search results pages and websites that are part of the Google Search and Display Networks.
Age, location, and language: Choose the age, geographic location, and language of your customers.
Days, times, and frequency: Show your ads during certain hours or days of the week, and determine how often your ads appear.
Devices: Your ads can appear on all types of devices, and you can fine-tune which devices your ads appear on and when.
2. Control your costs
Google Ads gives you control over how you spend your money. There’s no minimum. And you can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad.
3. Measure your success
With Google Ads, if someone clicked your ad, you’ll know. If they clicked your ad and then did something valuable to your business — purchased your product, downloaded your app, or phoned in an order — you can track that, too.
By seeing which ads get clicks and which ones don’t, you’ll also quickly see where to invest in your campaign. That, in turn, can boost the return on your investment.
We also use analytical tools to learn about your customer’s shopping habits — how long, for instance, they tend to research your product before they buy.
