Watergrasshill, nestled on the outskirts of Cork.
🚀 New Online Launch: JT-Planthire.ie is Live and Ready for Business!
We’re thrilled to announce the successful launch of the brand new website and robust Google presence for JT Plant Hire & Repairs (JT-Planthire.ie)!
John Tobin approached us with a clear goal: to translate his comprehensive plant machinery repair, hire, and specialist tuning expertise into a focused, powerful, and easy-to-manage online platform. Our mission was to not just build a website, but to create a digital hub that truly reflects the scale and professionalism of the business.
Here is a look at the strategy and the key components we put in place to get JT Plant Hire and Repairs firmly established online.
The Strategy: Focus and Visibility
The foundational challenge was to organise JT Plant Hire’s broad range of services—from emergency repair to specialised tuning—into a simple, three-page structure that maximised user experience and search engine visibility.
1. The Three-Pillars for the Website Navigation
We designed the site around three core navigational tabs, ensuring every visitor can instantly find what they need, whether they are looking for a quick hire or a complex engine solution.
| Tab | Primary Focus | Content Highlights |
| Hire | Equipment Rental & Sales | Tile pictures of Generators, Lighting Towers, Diggers, and Dumpers available for hire. |
| Repair | Mechanical Services & Support | List of comprehensive services: Diagnostics, Servicing, Welding, Engine Rebuilds, and the 24/7 Call Out Service. |
| Plant and Agri Tuning | Specialist DPF & Remapping | Focused section promoting Avon Tuning Authorised Agent status and DPF/EGR solutions. |
2. Strategic Content & Keyword Focus
To ensure the new site attracts the right audience, we executed a key content pivot:
Plant-First Imagery: The visual focus was immediately shifted from general agricultural equipment to high-value Plant Machinery (diggers, rollers, loaders), ensuring the site instantly resonates with the target market of construction and industrial operators.
Targeting DPF Keywords: We integrated a content strategy using specialist blog posts (like our DPF guide) to leverage high-intent keywords like “DPF delete” and “EGR delete.” This is a crucial step for capturing customers actively searching for specialist tuning solutions.
3. Dedicated Generator Sales Promotion
A major goal for John was to promote generator sales. We ensured the three featured generator products are highlighted directly on the site
The Engine: Google Presence & Local SEO
Visibility in local searches is non-negotiable for a service business. We handled the complete setup of the business’s Google Business Profile
Local Search Visibility: This profile ensures JT Plant Hire and Repairs appears prominently on Google Search and Google Maps when local customers in Cork search for phrases like “plant machinery repair” or “digger hire near me.”
Foundation for Reviews: The setup includes a streamlined process for managing customer reviews and updating essential business information (hours, services, address) in real-time.
The Outcome
The new JT-Planthire.ie website is now live, representing the business with professionalism and clarity. It is structured for growth, with a clear SEO roadmap that focuses on high-value services (DPF tuning) and immediate sales opportunities (generators).
We are confident this digital foundation will allow John to scale his business, manage his online presence effectively, and reach the right customers efficiently.
Need a powerful website and Google presence for your business?
Let’s discuss your project!
Contact me at [team@rytmedia.co.uk].
