The Furniture Centre: Experience a unique Furniture Brand, with Unmatched customer service for decades in Cork
Online website built from scratch. Logos, content, seo, search, analysis!
RYT Media has developed and managed the website and SEO for the Furniture Centre in Cork since 2019.
The Furniture Centre is based in Watercourse road in Blackpool Cork, they offer custom sofas from all over the world, and high quality furniture and affordable price points, showcasing this store online from a bare few photos to a unique catalog and online store has made millions of impressions across Ireland and still contines to do so as shown below. We’ve worked on the development online souly for over 6 years with The Furniture Centre.
Key features of this successful project include:
- Furniture Photography: High-quality, appealing product imagery.
- Hosting & Domain: Expert management ensuring optimal speed.
- UI/UX Designs: Intuitive and visually appealing user interfaces.
- Innovation & Planning: Strategic approach driving project success.
- Conversion Rate Optimisation (CRO): Focused efforts to maximise sales, from footfall in the door and calls in-store and online!
- Google Integration: Leveraging Analytics, Search Console, and a highly active Google Business Profile (nearly 1 million annual views, thousands of images).
- Comprehensive SEO: Strong local and Ireland-wide SEO, supporting organic traffic (90%+ of the time, no ads needed).
- Engaging Content: High-quality content and imagery leading to 93%+ engagement rates on popular pages.
- Payment Portals, 1000’s of products and variations, Humm finance options and in-depth analysis
Our work and collaboration with The Furniture Centre ( thefurniturecentre.ie ) truly showcase our commitment to creating not just beautiful, but highly functional, high-performing, and conversion-focused websites. The core goal here was to translate the quality and comfort of The Furniture Centre’s physical showroom, a brand well-known for over 45 years, into a seamless and efficient online shopping experience.
From the outset, we focused on UI/UX Designs that prioritise ease of use and visual appeal, ensuring every customer journey is intuitive. This included a fresh, relevant design that adapts perfectly across all devices, with a mobile-first design approach ensuring optimal performance on smartphones. A critical aspect of this project was Furniture Photography, where we ensured high-quality, appealing images that accurately represent their extensive product range.
Our involvement extended deeply into Hosting & Domain Management, meticulously ensuring not just reliability but also exceptional website speed, a crucial factor for user experience and SEO. We baked in comprehensive on-page SEO from the ground up, not only for local Cork searches but also for SEO across all of Ireland. This strategic approach means that over 90% of the time, The Furniture Centre website relies purely on organic traffic driven by its strong brand name and our SEO efforts, complementing their frequent radio ads and other traditional marketing.
Innovation & Planning were central to achieving impressive results, particularly in Conversion Rate Optimization. We meticulously tracked user behaviour to refine the site, leading to remarkable engagement. Most pages, especially popular landing and product pages, boast over a 93%+ engagement rate!
A cornerstone of our strategy involved leveraging Google Analytics & Google Search Console for continuous monitoring and improvement. Crucially, we optimized their Google Business Profile, which alone features thousands of product and store images and consistently garners just under 1 million views per year on average. This, combined with compelling Content & Imagery, is designed to keep customers deeply engaged, transforming browsers into buyers. The Furniture Centre is a fantastic example of how compelling content, sophisticated SEO expertise, captivating visuals, and a relentless focus on performance come together to drive unparalleled online success for a well-known brand.
