According to research, 53 percent of all website traffic comes from organic search. That means money you’re pouring into Google and Facebook ads may not be quite as cost-effective as you think, especially considering improving your organic search rankings can be much less expensive. Search engine optimization (SEO) takes time and expertise but can save your company a huge amount of money in the longrun.
So what’s the Solution: dilute your businesses expenses like a pie chart, one for ads one for seo and one for social. Giving visitors and potential new customers chances to find you online cross platform.
So, as you run them in tandem and as they develop you can dilute the spending or budgets as you grow. first complete a site audit to identify problem areas, and a view into your competitors’ strategy > competitors
For people in the unknown: A spend of about 300 to 1000 per month should see between averages of 10’000 and 100’000 extra impressions, with one in 280 of those costomers showing a actionable interest.
Ads are a short term solution to a long term problem!