Content Design and Creation – How too make it, make it
( I recently had a website that had over a 92 Percent + click through rate which was absolutely bananas this site does mental traffic, and I dont like bananas or traffic, unless its to the business’s I build, almost everyone wanted to see more, so here’s how your system could become part of the system and make it pop – With criticism and actionable insights, the mistakes you are making as I do and how to keep it, unreal!
“We love what you say, but we would rather see it.”
Effective content design and creation is crucial for captivating audiences and driving engagement. While words play a significant role in conveying information, visuals can be even more powerful in resonating with viewers and leaving a lasting impression.
Create actionable insights
“Make purpose behind each task and make it bigger.”
Actionable insights are those that provide specific guidance on what to do next. They help individuals take informed decisions and move forward effectively. When creating content, strive to provide clear and actionable insights that empower readers to take action. A photo of a product or a dish with an immediate on page action button straight to the result. Not on the front page, everywhere! Attention span is low and cart abandonment is high! Don’t let me change my mind!
The important points to take away from this are:
- Visuals create action. Images, videos, and other visual elements can evoke emotions and stimulate engagement, prompting viewers to take action.
- Words create impulse. Well-crafted words can spark curiosity, intrigue, and a desire to learn more. They can also influence purchasing decisions and drive conversions.
Visual stimuli often have a strong impact on human behavior, influencing decisions, reactions and responses.
Studies have shown that visuals can significantly impact consumer behavior, influencing their perceptions of products, services, and brands. When used effectively, visuals can enhance brand awareness, foster customer loyalty, and drive sales.
Either way – The longer someone stays on your website and the better and the more engaging content the better. So build and add better content, products and images, the rest will manage it self, sales, etc. etc. give it time and rinse and repeat, your service has similar things the costomer wants build them all and they will look, if it’s good and enough & WORTH THE LOOK.
User engagement is a key metric for website success. When visitors spend more time on your site, it indicates their interest and engagement with your content. To maximize engagement, focus on creating visually appealing and informative content that resonates with your target audience.
5 Real Life Photos = 20 Seconds on Page
According to a study by VWO, replacing generic photos with real-life photos can increase website dwell time by up to 20 seconds. This is because real-life photos provide a more authentic and relatable experience for viewers, making them more likely to linger on your pages.
( The days of the following are gone – the generic photo – it just makes me think i need to wait longer for delivery and its not in stock, but if i see it on a real life photo ) Bang!!!!!
1 Generic Photo = 2 to 4 Seconds if you’re lucky
On the other hand, generic photos can quickly lose their appeal, leading to reduced engagement and shorter dwell times. If you’re using generic photos on your website, consider investing in high-quality, real-life images that will captivate and engage your audience. Google will send more traffic you have what the consumer wants.
Clients wonder why people don’t buy their products, generic photos on the website, and Google photo from a costomer of a half eaten burger or closed shop front on Google.
Poor visual representation can significantly impact a business’s reputation and customer perception. Generic or outdated photos can make a brand appear unprofessional, uninviting, or even untrustworthy. On the other hand, high-quality, engaging visuals can enhance brand credibility, boost customer satisfaction, and foster loyalty. Easy for when costomers know you but what about the one’s who don’t. You’re trying to grow a brand and business?
Same as I wonder why more people don’t follow me on Instagram making it about everything else but me. People want to know how I did it, I show them the finished product and not me who is also the finished product, thats where it’s @ creating value, quality and engagement quick over a longer period.
Similarly, social media platforms like Instagram rely heavily on visuals to engage users and attract followers. If your Instagram profile is dominated by irrelevant or generic content, it’s unlikely to capture attention and attract new followers. Instead, focus on creating visually appealing and engaging content that showcases your personality, interests, and expertise. Do you think you one photo on your website/product would get much traction and views on a sign in front of you ?
Believe it or Not. It won’t, low engagement, low time on page, poor product quality, next, then Google things you don’t have it or instagram the public etc.
By incorporating visually appealing and informative content into your website and social media presence, you can significantly enhance your engagement, brand reputation, and overall success. Remember, visuals and words work together to create a powerful combination that can captivate audiences, drive action, and achieve your desired outcomes.
Jordan Kidney
Founder: RYT Media Ireland, England & Wales
Google Authorized Representative
Brand Development Enquiries: charlotte@rytmedia.co.uk
